Find out how other Partner Practices are using their brand to grow their business.

We’ve helped some of the fastest growing Practices to use their brand to increase their FUM, reduce fee discounting, win new clients, grow existing clients, increase their referrals, inspire and recruit advisers and maximise the BSP value of their practice.

If you want to know how you can get your brand to do the same, call our Head of Brand, Andy Wheatley, for a confidential chat. Andy is a former Managing Director of the largest brand consultancy in the world, with a wealth of experience advising financial services brands, including many current Partner Practices, and has presented at the Double Partners Conference.

Andy Wheatley

Andy Wheatley Head of Brand

Call 0844 443 5636

Alternatively, you can register for one of our regular brand

What Practice Owners say about us

It’s tempting to think brand is just about your logo, but the guys have shown us it’s so much more than that. We’ve seen a marked difference since working with Andy and the team, and we’ve grown significantly.
Mark Woodham, Corinthian Wealth Management (LMBU)
l first saw the team deliver a masterclass on brand at the Double Partners Conference. Since then, they’ve helped me, the Advisers, and the back-office team and lifted the overall performance of the Practice. Their support, guidance and expertise have been integral to our sharp growth. Since engaging with GHW we have had our best ever years and see an ongoing upward trend in our figures. I wish we had met them 5 years earlier.
Adam Johnson, New Forest Wealth Management
The team at GHW came recommended by another practice, so I had high hopes, but they've more than lived up to their reputation. We now have a clear brand story which is already opening up new opportunities.
Martin de Blocq van Scheltinga, Martello Wealth Management
Guy, Andy and Ade have been brilliant business mentors and have supported us in areas beyond the brand remit. I would recommend them to any growing and ambitious practice.
James Lindley, Castell Wealth Management

The Partner Practice Brand Webinar.

We are running a series of free and informal online webinars in March and April that have been designed specifically to help Partners maximise their brand’s potential and use it to help their practice grow. Because we know how busy you are, we’re holding them during lunch to make it as easy as possible for you to attend. So grab a sandwich and join us for an hour of brand insights that we’ve learned from working with some of the most dynamic and fastest growing Partner Practices.

Each webinar covers:

What does brand really mean for a Partner Practice?

Avoiding the usual brand mistakes that Practices make

How to get your advisers to tell your brand story

Making your brand relevant to new clients and getting more referrals

Some of the Practices we’ve worked with

About us

We are experts in branding financial services companies. Our experience includes American Express, Lloyds Bank, Zurich, Standard Chartered, Openwork and multiple wealth management practices. In the last two years, we've helped over 20 of the most dynamic and progressive Partnerships to develop and grow their businesses.

We bring a refreshingly different perspective to building brands. We don't use jargon, show you ideas that won't pass Financial Promotions or write pointless long documents.

We roll our sleeves up and get stuck in with robust and pragmatic solutions that will make a difference to your practice.

And, most importantly, we measure success by how well your brand increases your growth.

(We are an independent business that is not part St. James’s Place. The advice we provide is based on our experience of working with some of the world’s leading financial services brands and St. James’s Place Partner Practices across the United Kingdom)

Adrian Gill

Adrian Gill

Adrian is a serial entrepreneur who has launched, grown, bought and sold several businesses and was MD of the UK's fastest growing marketing agency.

Guy Harris

Guy Harris

Guy is a former CEO of a PLC marketing agency and MD of several successful SMEs with experience of growing, selling and buying businesses.

Andy Wheatley

Andy Wheatley

Andy is a former MD of the largest brand consultancy in the world with a wealth of experience helping businesses to grow.

Book Now

To attend one of our webinars, fill in the form below with your details, select the date you want to attend and then click send. We’ll then come back to you with all the information you need. Call 0844 443 5636

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As a Partner Practice, the ability to design and build your own brand is now one of the most powerful tools you have.

But it isn't about your logo. It's far more important than that.

Your brand can:


Increase your FUM


Reduce fee discounting


Win new clients


Grow your existing clients


Increase your referrals


Inspire and recruit advisers


Maximise the BSP value of your practice